Adwords editor to convert to etas7/7/2023 ![]() ![]() ![]() Remember: Google’s algorithm improves over time and eventually identifies the best performing asset combination – your most promising ad to match a user’s search – and serves it at the right time. My recommendation here is to go for “Optimise” because it aligns best with how Google’s algorithm works. Note: Ad rotation settings are to be set on the campaign level. Once provided, Google tests all assets against each other by automatically rotating the individual assets based on the rotation settings you selected (This can result in over 40,000 unique permutations!). Just like every search ad, responsive search ads consist of headlines, descriptions, and a display URL with path fields. Responsive search ads: An overview How do responsive search ads work? What to keep in mind when using responsive search ads over expanded text ads.Tips, best practices, and examples for Google’s responsive search ads.The benefits and drawbacks of responsive search ads.The difference between expanded search ads and responsive search ads.What responsive search ads and expanded search ads are.In this blog article, you’ll learn more about: What does this mean for advertisers? Less effort and better performance?Īs Google Ads is becoming more complex, there’s quite a bit to understand when using different ad formats for search ads – particularly, when looking at expanded text ads vs. Google gradually introduces new measures and updates that favour automation at scale. However, since 18 February 2021, RSAs are the default ad type for Google search ads and ETAs are being pushed aside. Until then, expanded text ads (ETAs), which were rolled out in 2016, seemed to reign over Google Ads. Responsive search ads (RSAs) have become deeply ingrained in online marketing campaigns since Google introduced them in 2018. Just to quickly recap, below you can read up on the differences between ETAs vs. It is possible to pause, resume or remove ETAs (editing or creating new ones won’t be possible).You can report on the performance of ETAs.Here’s what you need to know in a nutshell: Google reasons their decision by highlighting that:Īdvertisers that switch from expanded text ads to responsive search ads, using the same assets, see an average of 7% more conversions at a similar cost per conversion. From this date onwards it is only possible to create Responsive Search Ads in Google Ads. Update: Expanded Text Ads have been sunset on 30 June 2022.
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